I'm Alex, a designer that evolved into a creative director. My experience includes ads, interfaces, logos, eLearnings, videos and more. If it can be created on a screen, there's a good chance that I have several '.FINAL-FINAL-FINAL' versions of it saved on my Mac.
I was born and raised in Brooklyn, New York. As a latch-key kid I spent a lot of my childhood in a book or game console. In high school, I wandered around art musuems, modded games and listened to Pink Floyd and Lupe Fiasco on repeat.
Those early experiences of living in different worlds influenced my love of creation and the path that I'm on today.
I graduated from the University of Scranton in 2015 with a degree in Strategic Communications. At the time, corporate America didn't interest me so I chose the startup life. I consulted under the name Alexander & Company, which led me to a software engineering internship in SoHo and a rollercoaster ride of a career.
Today I'm a Product Manager at Goldman Sachs, where I use my unique blend of engineering, design and content skills to run a platform used by people across the world. Every moment has given me a broader perspective on building great products for diverse sets of people.
Goldman Sachs has a lot of 'firsts' for my career - working in an office full time, financial services, and a large organization.
This role gave me an incredible education on the importance of collaboration and communication across teams and projects.
In my time at the firm, I've focused on a ground-up redesign of an internal platform. Beyond visual improvements, this includes deeply understanding what a growing number of users needs from the platform.
Scalr changed my perspective on everything a company could offer.
I learned what makes a business work - passionate and strong leadership, interconnected teams, and consistency in product development, vision and communication. The Product Marketing team educated me on the relationship between sales & marketing, generating leads and connecting with end users.
After teaching myself how to code over six months (Angular 1 and Ruby), I got an internship as a full stack engineer.
I learned about the fundamentals of working with an experienced team, how to code in an evolving organization, the depth of great design, and how the social world of startups worked.
After college I started consulting from my bedroom and eventually moved to a WeWork.
It was a crucial time for me - I learned to take absolute responsbility as a business owner and push complex projects to completion.
College was an incredible mix of personal freedom, friendships and memories.
I earned a degree in Strategic Communications that balanced business skills with the fundamentals of design, advertising and marketing.
On mobile, right? Click here to open my resume in a new tab.
I wear a few hats — designer, developer, strategist. Here's what I do and how I can help.
What am I up to right now?
Last Updated March 2025.
Updating this portfolio website, time for a major refresh
Training for my first marathon, running is pain
My golf swing, learning something new!
Creating with AI tools: ChatGPT, OpenAI.Art, Midjourney.
Going Fast and Fixing Things by Rich Benoit, inspiring read
L'uomo dagli occhiali a specchio by Sandro Brugnolini, 70's Italian Library music is perfection
Elden Ring, probably the best videogame of all time
Whether you're building something new or evolving your current brand, I'm here for it.
Let's start the conversation: freelance, contract, or full-time.
